Who we are:

Management team:

Walter Rogers – President

Walter Rogers is the President of Baker Communications. He has created and led businesses in 13 countries on 3 continents. He was a finalist for the 2000 and 2001 Texas eCommerce Awards, is Vice-Chairman for the Houston Institute for Management Studies, is a guest instructor on the topics of entrepreneurship, sales and marketing at the University of Texas and has been interviewed on ABC News Network.

He self-funded and lead two companies, Asset Optimization Group and CertiSource, both of which achieved positive cash flow within the first quarter of operations and were later acquired. Asset Optimization group was acquired by EMC (NASDAQ: EMC) in 2005 and CertiSource was acquired by VerticalNet (NASDAQ:VERT) in 1999. Prior to founding his first company, he was Vice President of Asia Pacific Marketing for Marcam, a leading process ERP Software Company. In his role at Marcam he was responsible for all marketing and channel development initiatives in 11 countries ranging from Korea to Australia. Prior to his role at Marcam he founded and led Market Solutions Group, a consultancy specializing in the development of integrated marketing strategies. Market Solutions Group developed and rolled out sales performance improvement strategies in the US and Asia for IBM, Marcam, Praxair and other Fortune 1000 enterprises. Mr. Rogers is a graduate of the University of Texas in Austin.

Peter Toohy – Chief Operating Officer

Peter Toohy is a 40 year sales and marketing veteran. He has held business center and manufacturing leadership positions with the world’s largest chemical companies. He led sales and marketing teams at Chevron’s polyethylene resins business, Gulf’s Olefins & Derivatives Division and Shell Chemical Company polystyrene and polypropylene division. Mr Toohy is responsible for day-to-day operations of iXsell and it’s parent, Baker Communications. Mr Toohy is a graduate of MIT and Harvard’s MBA program. Peter is married to Jane Sullivan Toohy, and they are the proud parents of three daughters and five grandchildren. Jane and Peter are long-time residents of Houston, Texas

Lin Fisher – Vice President of Implementation Services

Mr. Fisher has over 16 years of practical experience in a broad range of revenue generating disciplines. His core competencies range from sales, business development, investment banking, strategy, organizational development, process engineering and performance management consulting. He has assisted numerous clients from start-up to Fortune 500 companies identify both strategic and tactical goals that create measurable value in cost reduction and profit generation.

Mr. Fisher has helped customers consistently exceeded revenue targets. He is experienced in selling and leading teams that sell, both tangibles and intangibles. His years of sales experience have proven to be a valuable asset to his clients when developing go-to-market strategies for sales and marketing organizations. He has played key roles in identifying and building effective business development practices based on solid relationships with strategic business partners. His ability to communicate common goals into actionable terms has helped forge many key B2B relationships.
In addition to his sales experience, Mr. Fisher has also lead projects involving both Line and IT Operations areas. He has personally played key roles in the execution of several enterprise consolidation efforts and merger/acquisition scenarios. In both cases, he was called upon to identify best practice processes, knowledge stores, surviving/legacy technologies and organizational structures. Mr. Fisher has built several large multi-time zone contact centers using CRM and eCRM applications. His responsibilities have included the development and/or consolidation of IT support processes, people, technologies and facilities. With a background in sales and service, Mr. Fisher is able to draw on those experiences to create a valuable and effective operation. He has also lead and implemented several SFR/SFA (Sales Force Reengineering & Automation) projects.